Rising 50 storeys, the ultra-modern DAMAC Tower will stand out as a new icon on the London city skyline. Stone, terracotta and glass come together in a fresh and distinctive world-class design to create an inspiration in luxury living, inside and out. The unique and balanced architectural composition has been carefully crafted to create impressive views from every aspect of the building.

Versace is a whole world of luxury, a design vision that spreads from the catwalk to the very interiors that surround us. Founded in 1978, it is now led by artistic director Donatella Versace, who mixes the mythology of the house with the finest craftsmanship and 21st century innovation. The result is the ultimate in luxury, the ultimate in Versace.

THE LONDON CITY VIEWS _ The unique architectural composition has been carefully crafted to create impressive views from every aspect of the building.

THE GRAND LOBBY A peaceful ambience greets you when you enter the lobby at DAMAC Tower Nine Elms London. Beautifully polished details, from the high-gloss marble floor and plush Versace chairs, to the friendly staff and fresh flowers; your entrance to the building perfectly sets the scene. The lobby is an elegant space that’s bright on sunny days while being intimate and cosy during the winter months.

THE RESIDENTS’ LOUNGE Mingle with your fellow residents in your shared lounge overlooking the roof gardens and the city beyond. Or simply sit back and relax with the papers on one of the luxurious vasace Sofa.

THE ROOF GARDENS Stunning communal roof gardens are suspended above the city. Choose a garden to suit your mood – a large, south-facing roof garden, a generous terrace with city views to the north or a sun deck terrace. With 8010 square feet of communal outdoor space, you can lose yourself without leaving home.

THE GYMNASIUM Take a run through London without leaving the gymnasium and watch the world go by as you exercise on high-tech machines.

THE SWIMMING POOL Is there a more beautiful place to swim in London? The iconic Palm Print, translated onto the mosaic walls, is inspired by the Greek myths that are part of the Versace DNA and will transport you to the romantic world of Versace.

THE JACUZZI Sit back and relax as you enjoy the soothing bubbles of the Jacuzzi and take a different view of the city.

THE CINEMA Be swept away in the sumptuous comfort of your own private cinema, which gives an intimate viewing experience with Versace detailing underlined by plush glamour.

THE CHILDREN’S PLAY AREA A special children’s play area will keep little ones amused with hours of wholesome fun from books, games and friends to be made.